index - Groupe de Recherche en Management

GRM

The Management Research Group (GRM) is the Management Sciences laboratory (Section 06 of the CNU) of the Université Côte d'Azur. The GRM's teacher-researchers, doctoral students and associate researchers are interested in organisations (large groups, SMEs - small and medium-sized enterprises, public institutions, etc.) and their stakeholders (managers, employees, investors, consumers, etc.). Their research is developed in close collaboration with the organisations studied, in order to provide them with a framework and decision-making tools to help them understand and act on the challenges facing society. The laboratory's activities and projects are organised around three thematic research areas.

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Cross-border acquisitions Commerce équitable Behavioral theory Stratégie Chaine de valeur SME Stratégie marketing Diagnostic stratégique Alliance stratégique Cultural differences Automotive industry Smart agent Analyse bibliométrique Marketing international GRH algorithmique Résilience PME innovantes Pôle de compétitivité Management international Digital transformation Banks Afrique Strategic diagnosis Crise sanitaire E-commerce Marketing strategy Parties prenantes Tourisme Multinational companies France Artificial intelligence Ressources humaines International marketing Réseaux sociaux Leadership Internationalization Marketing Compétitivité Approche effectuale Digitalisation Diagnostic marketing Uppsala model Internationalisation Brand Covid-19 Export SMEs Alliances stratégiques Performance Choc exogène Empowerment Effectivité Strategy Communication de crise Fusions-acquisitions Emotions Multinationales Health at work Coaching Entrepreneuriat Distance psychologique Risques Développement durable Pandémie Leader development Consommation responsable Analyse SWOT Acquisition Marketing mix Reputation Analyse du marché Apprentissage Marketing digital Social networks Employability management CAC 40 Plan marketing Brand strategy Transformation digitale Management des compétences Marketing-mix Réseaux Chine Entrepreneurship Approche multi-niveaux Confiance Développement international Allemagne Motivations Emerging markets Acquisitions Intégration culturelle Innovation Ethique Innovation managériale Enseignement supérieur Intelligence artificielle Sustainable development Marketing plan PME